Headspace Student was a concept project completed for my final major project during my Bachelor’s degree, as part of a D&AD New Blood brief. I chose to focus on Gen-Z mental health issues and designed a dedicated student section within the existing Headspace app.
The project included a student-specific care package provided upon sign-up, UI & UX prototypes for both the app and website, new branding for the initiative and a promotional campaign to raise awareness among students across social media and posters that can be placed around campus and public transport areas.
